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Lightshade: Design Reflects Ethos

Friday, September 4, 2020   (0 Comments)
Posted by: Ross Gardiner
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MG Magazine

Lightshade is coming up on its tenth year serving Colorado. The milestone anniversary will see the independent chain’s expansion to nine locations in Denver and Aurora, including the first drive-through facility on the Front Range.

“We are the last standing large independent chain in Colorado,” said Lisa Gee, director of marketing and corporate social responsibility. “We’re not as big as some of our competitors, not by a long shot, but we’re still independently owned and that means a lot to us.”

Gee believes Lightshade’s independent ownership is key to the company’s prolonged success and individuality. All decision-making remains local, and each dispensary maintains laser focus on identifying and meeting the needs of its customers.

Prior to founding Lightshade in 2011, Steve Brooks and...

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