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Isodiol Executives Discuss Company Shift Towards CBD Consumer Markets

Friday, October 9, 2020   (0 Comments)
Posted by: Natan Ponieman
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Marvin Washington and IsoSport
Isodiol welcomed former New York Jet defensive end and cannabis entrepreneur Marvin Washington to the leadership team.

The team approached Washington with the idea of creating a sports-oriented CBD brand aimed at everyday consumers.

Agramont said Washington’s collaboration in the creation of the IsoSport brand was crucial, given his personal experience using and recommending CBD to fellow athletes.

IsoSport was launched in 2016 out of a joint venture between Washington and Isodiol. When the company went public, Washington became vice president of development for IsoSport and a board member of Isodiol International.

The goal of the brand was to use CBD to address the untapped market of professional athletes and weekend warriors.

“To this day, we're the only [CBD] sports brand out there that is specifically targeting athletes, and the indications that come with working out and having that lifestyle, from soreness to recovery to energy,” says Washington.